In previous generations, the "dating phase" of an adults life, started in late teen years and ended with marriage. Job done.
The interesting thing to note is that its during this phase that young adults, particularly women, were most able to be commercialized. They were most likely to be pressured into purchasing stuff to increase their social success and also had access to resources that were not otherwise committed to hearth and home.
So... why not extend the "dating phase" longer. Keep people single and not committed to ownership of things like houses or children will make them endlessly vulnerable to all the social marketing and products, while maximising the resources they have to pour into these markets.
No comments:
Post a Comment