http://www.forbes.com/sites/danwoods/2011/11/06/can-mapreduce-be-made-easy/
This is a good article on the commercialization of MapReduce and the integration with business. Kinda sounds like the same story as BI... just five years later. I paraphrase..."you can know stuff if you have a big enough database and this kinda smart layer of software that you can just use..." avoiding the issue of giving technically illiterate people very powerful tools with nuanced semantics....
Its the dream of every decision maker... to have infinite knowledge to procrastinate about. But, as with most things, the devil is in the detail.... when you deal with millions of details all at once, it makes a damn big devil.
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